Marketing Workflow Process How to Reduce Work By 30% to 50%

Marketing Workflow Process How to Reduce Work By 30% to 50% Have you ever hit a snag as you manage projects? Maybe some details got missed. You had to work on something at the last minute. You have way too much on your plate. It felt like a fire drill. And it felt disorganized. But what if you never had to feel that way again? Workflow process mapping for your marketing projects can help you: Reduce the amount of work within a project by 30-50%. (!!!) Start projects at the right times to help you nail every deadline. Collaborate + delegate more efficiently than ever before. Ready to get started? How To Boost A Marketing Workflow Process That Will Reduce Work By 30-50%Team Management Dashboard: Manage Your Team's Workload More Effectively  Than Ever Gain powerful insight into your team’s daily and weeks tasks in one dashboard. The Team Management Dashboard gives managers ultimate visibility into team member's priorities. You can pinpoint bottlenecks in workload, see project status, and set realistic goals for your entire team (without the endless status meetings.) With the  Team Management Dashboard from , you'll: Gain ultimate visibility into each team member's daily priorities, so you can focus on driving productivity and meeting your deadlines NOT scouring the calendar for project updates. Easily identify who has too much on their plate and who can take on more work, so you can get more done and keep team members happy. Know who’s falling behind (and who’s rockin’ it).  Get a snapshot of every team member’s progress with completed, overdue, and incomplete tasks, so you can set realistic goals for your team and address concerns faster. 1. Map Out Everything That Needs To Be Done Andrew S. Grove, former chairman and CEO at Intel, writes about the concept of removing unnecessary tasks from processes in his book, High Output Management. He calls this work simplification. And, to be honest, it's a very easy idea to grasp + implement. Andrew suggests: ...you first need to create a flow chart of the production process as it exists. Every single step must be shown on it; no step should be omitted in order to pretty things up on paper. To implement this advice, you could: Open Evernote and type every step in your process in a bulleted list. Grab a stack of Post-It notes + a Sharpie and wrote one step per sticky note. Find a notepad + a pencil and get everything on paper. At this point, you are looking for a raw list of every single step in a process. For example, here is a workflow process sample of all of the steps we consider as we write a blog post at : Note: This is a simple checklist in Evernote. It's not overcomplicated. Action item: Write down every step in your workflow  in chronological order. 2. Reduce The Number of Steps in Your Workflow In High Output Management, Andrew shares: Second, count the number of steps in the flow chart so that you know how many you started with.  Third, set a rough target for reduction of the number of steps. In the first round of simplification, our experience shows that you can reasonably expect a 30 to 50 percent reduction. To implement the actual simplification, you must question why each step is performed. Typically, you will find that many steps exist in your workflow for no good reason. Often they are there because of tradition or because formal procedure necessitates it, not for a practical reason. Putting this advice into practice for our blog post workflow example, I  targeted removing at least 5 of the 28 steps (highlighted in yellow): As you do this process for your own workflow, look for steps that: Fall into other processes and will happen regardless of including this as an actual task in your workflow. Examples for the blog post included emailing audience and responding to blog comments. Simply don't need to happen. For example, our social media graphics are the same as the graphics we design for blog content (our graphic designer, Ashton, just sizes them appropriately for each social media network). No one needs to review her work if we nail the initial review correctly, so this is a step that doesn't need to exist. Used to be helpful, but are now outdated.  We used to  define angles and peer review outlines at a time when we changed our standards of performance for blog content. These steps were helpful to  instill a culture change for every piece, but now the team knows the expectations. In this example, we can remove those two steps because we trust the team to complete their work effectively. Exist for  office bureaucracy. When you completely trust your team, there is no need for approvals. More eyeballs = slower, inefficient process. If you don't trust your team to ship quality work, improving your workflow is not the problem (and it won't be the solution). Action item: Remove unnecessary steps from your workflow. 3. Combine Steps Into Tasks In addition to removing steps from your workflow entirely, there is likely an opportunity to consolidate similar steps  together. This practice will help you remove some  clutter from your workflow,  simplify your process, and make delegating + communicating tasks a lot easier. For example, with the blog post workflow, I consolidated 23 steps into 13: Note that at this point, you'll want to clearly begin every task with a verb. As you delegate, this makes it clear what you expect the assignee to do before she marks the task as complete. Action item: Consolidate the steps into tasks  beginning with clear action verbs. 4. Give Each Task a Clear Definition of Done And since you'll be delegating, you may need to literally write out your expectations for each task. What does done look like before the assignee checks it off her to-do list? This simple process gives you the chance to clearly communicate expectations before you assign work. And as you share the definitions with your team, it gives your assignees a framework to reference as they execute so they can self-serve and answer the questions themselves (further improving their productivity  and autonomy). Action item: Write the definition of done for each task.  Clearly lay out your expectations. 5. Choose Who Will Complete Each Task You likely already know the folks who serve specific marketing roles within your business. Now, it's time to determine who among your team is best suited for each of the tasks. For our blog post workflow example, defining who does what  could look like this: Action item: Choose who will complete each specific task within your workflow. 6. Determine How Long it Will Take to Complete Each Task Now that you know who is doing what, you can have a simple conversation with each team member involved in the process. During this chat, show your assignee the workflow as a whole  and explain the definitions of done. Then, ask a simple question: How long will it take to complete this task? You will use this information to help you understand when to begin working on  the project so you can nail your deadlines. For example, this is what it may look like for the blog post workflow: This process helps you see where there are opportunities for multiple different team members to be working on different parts of the project at the same time (so you can ship faster). For example,  Ben can proofread and optimize as Ashton starts her designs. It also gives you some perspective into how much work a specific team member can realistically take on. And it will help you  understand how far in advance you should assign  the tasks to be due. Action item: Determine how long it will take to complete each task within your workflow. 7. Plan When Each Task Needs To Be Complete At this point,  review every task and think about the due date as: # days before publish I've found it helpful to start your review with the last task in your workflow. Why? Because you can realistically work backward  to understand when to start the project, taking into consideration every task, team member, and their time commitment. Ask yourself: How many days before publish (or launch) does the last task in my  workflow need to be complete? Is it one day? One week? From there,  determine how many days before publish the other tasks need to be complete. Keep in mind, there may be opportunity for different team members to complete tasks simultaneously (which will help you ship faster). This is an extremely  subjective part of the framework and will require a lot of good + realistic judgment on your part. So, here is an example of what this would look like for our blog post workflow example: In this example, I started my review with the last task in our workflow: Schedule blog post to publish. I like to see blog posts 100% complete two weeks before they publish. This gives us a bank of content and a framework of when we should realistically start working on content to keep that bank of completed content a reality. After I nailed down when the  last task needs to be complete, I worked my way "up" the task list and assigned X days before publish due dates to all of the tasks. Now I know in order to write a blog post up to our standards, we should start working on it 22 days before publish. Agile Sprint Planning Can Make This Even Easier Agile is a project management technique that is growing in popularity amongst marketing teams. It is particularly popular for its ability to accurately breakdown large projects into smaller chunks that are more likely to be accomplished on time. Part of the Agile process is collaboratively determining team velocity and the break down of tasks. Doing so collaboratively means the project is more likely to be completed on time as the individual who will be doing the work can give their estimations of how long it will actually take them to accomplish the tasks. Here's how it works:   Your team velocity is their overall capacity to accomplish work. This is typically calculated based team input and historical performance. It can be calculated using some basic math. Every task your team completes a holds a certain point value. Once every task of your project is broken down, team members will assign the task a point value on a scale of 1 to 3... 1 is the easiest to complete and takes the lest amount of time; 3 is the most difficult and takes the most amount of time. Task A: 1 point Task B: 2 points Task C: 2 points Task D: 3 points Project Velocity Total: 8   Let's say that previous projects that were an 8 point velocity  were delivered in a total of 3 days. Now you know exactly how many days to allocate for the work to be completed. Action item: Determine how many days before publish each task must be completed. I'm not gonna lie: My Evernote example is starting to look like a mess. That's where comes into play. 8. Delegate The Tasks: Notify + Remind + Collaborate At this point, your team knows the tasks they are responsible for completing + the definition of done for those tasks. So your next step is to clearly: Notify the assignee when you delegate  a task so she knows what to execute. Communicate the due date for that task (transitioning your plan of # days before publish into  clearly defined calendar dates). Remind the assignee again the day before a task is due to make certain the task gets complete. You can do this via email or instant message tools like Slack or HipChat. Or you can build the workflow you created into to automatically share this information without the manual busywork. ;) Recommended Reading: How to Make the Best Process With 11 Content Marketing Workflow Tips In your marketing calendar, open a new blog post. From here, select the task template icon and + New Template. Now you can add  all of the  process you just created into a reusable marketing workflow. Simply name your task template and hit Next. Then add each of your tasks, assign it to the team member, and add your # days before publish. Now you can apply + reuse that task template with a couple simple clicks, which works extremely well for recurring projects like the blog post example we've been using as a teaching aid throughout this  article. The moment you apply the task template, everyone who is assigned a task is notified by email and in their personal dashboard (which serves nicely as a daily to-do list). The day before a task is due, automatically emails the assignee to make sure the work gets done. Action item: Assign the tasks for your project, notify  each team member on the task due date, and remind each team member the day before  her task is due. (When you use , you just need to build your task template once and apply it to automatically do this without the manual busywork). 10. Track Team Progress Now you can follow the same process you learned from this article to create workflows for any project you choose to take on! Afterward, you'll likely want to know what's working  (and what's not) so you can improve your process. Lucky you- also has a feature called  the Team Performance Report. ^^^ This report helps you know your team's completion rate for all marketing tasks on your calendar. That includes: Tasks completed on time  (so you know your workflows are really working). Tasks completed past due (so maybe you need to tweak  minor # days before publish  somewhere because the work is getting done, just not when you expected). Tasks overdue (so you can see exactly what is NOT getting done and address snags with your team  quickly). You can also use burn charts to understand the amount of tasks you are assigning to your team and how many are overdue. This helps you spot trends + address snags before you miss any deadlines. With Team Reports, you can also see who is falling behind (and who's rockin' it). You'll click through to see even more information about each team member's performance with completed, overdue, and incomplete task reports. And that will help you tweak your workflows + set realistic goals + address concerns faster. Action item: Find the tool that helps you understand when tasks are completed on time, completed past due, and  overdue. How Will You Organize Your Marketing Workflow Process? The framework you  just learned has helped  the marketing team at get organized, work smarter, and boost our productivity. And hey, if you want to make it even easier on yourself... let us know! You can set up a demo below...

Water Pollution Sources, Effects and Control

Water Pollution Sources, Effects and Control Introduction Water is a most important commodity in human life and it is actually used in almost every aspect of human life besides the fact that it supports the entire ecosystem. It is used in drinking, cooking, washing and on top of that, it is important in industries where it is used for various purposes.Advertising We will write a custom research paper sample on Water Pollution Sources, Effects and Control specifically for you for only $16.05 $11/page Learn More Unfortunately, not all the users of water are responsible to ensure that proper disposal or treatment of the used water is done before the water is returned to the water bodies. Due to the multiple uses of water, there is a possibility that contaminated water may find its way into the ecosystem and therefore causes harmful results to both human beings and animals in the society. It is in this plight that many people and organizations have endeavored to study in detail the various effects that wat er pollution may have to the society and how the causes of this pollution can be controlled. Sources of Water Pollution It is difficult for one to discuss the effects of water pollution without understanding what water pollution is and the causes of water pollution (Calow 258). Water pollution may be defined as the contamination of water bodies with substances that do not allow the water to be safe for human use or makes the water unable to support the living organisms that depend on water for their survival (Hill 110). There are several causes of water pollution ranging from the day to day activities that human beings carry out to large scale industrial operations. These causes can also be divided into two groups those which are direct causes and the indirect causes which can be linked to water pollution through a chain of activities. Water pollution causes can also be sub divided into point source and non point source group depending on whether the source of the pollution is from a single and relatively easy to identify source or from a multiple interrelated sources. Water pollutants can decrease the quantity of oxygen in the water body or even change the water composition of the water (Merchant 319). To begin with, presence of pathogens in water can cause the water quality to drastically reduce to the extent of being unable to support the marine life. Pathogens are known to be harmful to human being especially if the water that contains them is used for drinking.Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Though there are other causes of pathogens that are present in water, the ineffective sewerage system is one of the major causes of this. Untreated or semi treated sewerage system mostly finds its way into water bodies thus, contaminating the water (Hill 113). The problem of sewerage system is more pronounced in the third world countries however, it is also present in developed countries where the sewerage pipes might have leakages. Manufacturing industries usually use water for cleaning and cooling purposes among other uses. Unfortunately, in many cases the process of water treatment before disposing it off to water bodies by these firms is not that efficient and water that contains harmful chemical substances finds its way into the water bodies. Some of the chemical substances that are found in this water include oxygen demanding organic toxins like fats and grease besides the hydrocarbons from petroleum, industrial solvents, lubricants and other fuel by products which are highly used in industries and even in motor vehicles (Chiras 314). Substances used by people for their day to day activities such as the detergents, cosmetics and even water disinfectants produce by products which contribute to water pollution. There are also some inorganic substances that are emitted by human activities into water bodies conseq uently causing water pollution. Chemical waste products from industries, farming and other activities where chemicals are highly used form the bulky of this cause (Sengar 145). On top of that, surface run off can also collect the chemicals that are not properly disposed from various parts and take them to rivers and other water bodies where these chemicals are deposited causing a change in water PH among other effects. The change in the physical properties of water is also pollution since it interferes with how water can be used and the marine life. The increase and decrease of water temperature causes interference in the composition of water sometimes eliminating essential components (Chiras 521). Industries always tend to be located close to large water bodies and they use water as a coolant and dispose this water back into the water bodies thus, leading to high temperature variations. The emission to the atmosphere from industries, motor vehicles and even from domestic use also c ause water pollution by combining with rain water hence, forming acidic rain which falls back to the ground causing harmful effects to both plant and animals especially the marine organisms (Jensen and Steven 88). On the same note, the chemical compounds that mix with rain water are also harmful to human being and have been known to cause various disease and even deaths. Effects of Pollution Pollution has far reaching effects both in the developed world where control measure have been highly effective and in the developing world where little has been done to curb the effects of pollution. It is paramount to note that, water pollution still is the cause of very many deaths in the world either directly or indirectly despite the efforts being made towards reducing the effects of pollution (Miller and Scott 91).Advertising We will write a custom research paper sample on Water Pollution Sources, Effects and Control specifically for you for only $16.05 $11/page Learn Mor e Firstly, marine life comes under great threat of survival the moment water is polluted because then it means their ecological unit is affected. Once water is polluted marine animals are unable to get food from the water or they take poisonous food substances which causes death to marine animals. Additionally, the inorganic deposits that find their way into water bodies sometimes float on the surface of water hindering free flow of oxygen thus, reducing the survival chances of marine organisms (Calow 334). On the same note, the oxygen demanding substances that are released into water bodies by factories or homesteads reduce the amount of oxygen in water therefore, causing death of marine organisms. Chemicals that are present in polluted can cause various effects to human beings. If contaminated water is used for bath taking, the chemicals present can enter in the body of a person through the open pores and cause serious health implications. On top of that, drinking of conta minated water or using it for cooking or any other domestic purposes exposes one to the danger of consuming the dangerous chemicals which besides causing heath implication can also cause death (Copeland 219). There have been cases where people have been reported to have suffered from various diseases including cancer, mental health problems, birth defects and central nervous systems and these conditions have been related to water pollution. Additionally, water pollution hardens water making it ineffective in washing thus, causing the community to increase their spending since they have to buy water softeners or they use a lot of soap than they could have used if the water was soft (Sengar 145). Another serious effect of water pollution is that it causes poisonous substances to enter into the ecosystem. Poisonous substances in water are consumed by the minute sea organisms which are then consumed by fish. This process sometimes causes death of fish and other sea animals (Miller and S cott 105). If these animals are lucky to escape death, sometimes they are not lucky to escape the fisherman’s bait and thus, find their ways into people’s table as sea food. Poisonous sea food causes various health problems to human beings including death. In this light, water pollution causes great disruption of the ecosystem distorting the natural ecological balance and leading to a series of problems. In conjunction with that, water contamination results in the presence of chemical compounds that sometimes the body system is unable to deal with. Nitrates from fertilizers when consumed by infants, aging and pregnant women are known to cause adverse health effects. Infants’ body is unable to detoxify these chemical compounds and end up suffering from blue baby syndrome where their blood is unable to efficiently carry oxygen around the body thus causing death (Merchant 237).Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the same point, chemicals present in hard water can be deposited in the water pipes and after a long period of time they end up blocking and causing corrosion of these pipes hence interfering with the normal water supply. Furthermore, water that passes through corrode water pipes contains toxic substances which are harmful to human beings and other animals. Polluted water also allows toxic plants to thrive in them which in the end cause effects to human beings and sea animals. The toxins produced by the algae that thrive in polluted water are poisonous substances that poison marine organisms thus, interfering with the marine ecosystem (Copeland 233). These algae also can cause illness to human being in the long run if people end up consuming the poisoned sea food or if the water that is infested by the poisonous algae is used for domestic purposes. It is also important to point out that these algae sometimes end up blocking the gills of fish in the water thus, interfering with th e oxygen transport in these animals sometimes causing death. On the same note, at death these algae are deposited to the bottom of water bodies where during decomposition oxygen from the water is used up thus, rendering the water inhabitable (Jensen and Steven 291). In the long run though some organisms are able to change their point of occupancy to higher levels where they can get oxygen, small and micro organisms which are not able to move suffer the consequences and lose their lives. Due to the pollution of water that causes death and diseases of various marine animals, the ecological system of rivers and oceans have been affected greatly. When certain animals and plants die, other animals miss food and they are also unable to survive. Due to the imbalance that results from the disturbance of the natural way of dependency among living things in the water, the water bodies become unable to support to the full the diversity of living things by decreasing the factors of their surviv al (Calow 439). It has also been reported that rain water has long run effects on the vegetation since the water contains toxic substances which when accumulate over a long period of time cause vegetation to dry up and these has led to high rate of deforestation in the world. Since forests support wildlife destruction of forests means that wildlife is jeopardized and this can lead to extinction of several animals. On top of that, there are many human water borne diseases that are even more pronounced when the quality of water is questionable. These diseases have been known to cause a lot of deaths in the world especially in the developing countries where water treating system is not up to standard (Merchant 110). Though in the developed countries like the US success has been recorded in the efforts of reducing water borne diseases, cases are still reported of people who suffer from the same diseases. These diseases not only cause economical constraints to the citizens who have to di g dip into their pockets to secure medication but also to the state which has to provide health care to the people. Furthermore, there is evidence that certain chemicals that are present in contaminated water do disrupt the functioning of animal hormones therefore, altering the normal way of live of these animals. The hormonal disruptions that occur due to consumption of these chemicals can cause reduced immune response in animals, abnormal mating and parent behavior besides causing inability to breed in these animals therefore threatening the continuity of certain animal species (Chiras 114). These chemicals are mostly contained in sewerage waste products that end up in water bodies as it has been the case in southern California coast where there has been an upspring of intersex fish. Human beings are also not spared from the effects of these hormone-disrupting chemicals and the result has been decreased fertility, reduced immune function and increase in some type of chronic diseas es. On top of that, mercury which is another major cause of water pollution has dire effects on the live of animals. Research has shown that mercury can cause brain damage in young children, learning deficits and delayed or incomplete brain development as well as brain damage while adults exhibit problems of the central nervous system, heart complications and even death due to consumption of mercury. Nevertheless, still more needs to be done in understanding the exact effects of water pollution to the environment and animals for that matter. It is also important to note that, the effects of petroleum pollution are not yet recorded with certainty and therefore scientific research is essential to enhance understanding of these effects. Control of Pollution Water pollution and any other kind of pollution for that matter can easily be controlled and even eliminated with the right efforts and mechanisms. Pollution control comes with some kind of social and economical costs but helps to p revent what could otherwise be a long term disaster. By being responsible and trying to minimize the activities that cause pollution or properly dispose any waste material that is toxic or that can cause harm to human beings and the environment. The most contributing factor to water pollution is the sewerage system which can easily be taken care of through proper treatment of the sewer before allowing the same into water bodies. While most of the cities in the US have put in place good sewerage treatment procedures only 90% of the pollutants can be eliminated which means that m ore still is yet to be done (Miller and Scott 310). Despite the advanced treatment process through the secondary treatment and the subsystems that treat nutrients and pathogens, there are no mechanisms of eliminating the toxic substances that are found in the sewerage system. On the same note, the industrial waste should also be treated correctly to avoid chemical substances getting into the water system. The industries can put in place treatment measures that can help in the reduction of toxic substances before emptying the waste water into the council treatment centers. At the same time is should be a requirement that all industries that produce huge quantities of waste products to have their own complete treatment systems that take care of all the chemical substances which are available in their waste water (Hill 115). Additionally, industries that use a lot of water for cooling services can make their own dams where they can be channeling the hot water for cooling before they release the water to rivers and seas. Use of chemicals in farming has gained a lot of emphasis in US due to the good returns that are associated with the use of fertilizers and agro-chemicals. In this respect, erosion washes chemicals from the surface to water bodies forming the greatest danger of pollution. Therefore, proper agricultural practices should be used to control erosion which is the major cause of s urface run off. Crop mulching, crop rotation, afforestation mixed cropping and agro forestry as well as installation of riparian buffers will go a long way in preventing soil erosion (Copeland 227). On the same note, the management of the amount of nutrients that are applied in farms is important in ensuring that excess nitrogen and phosphorus are controlled. Furthermore, safety of our lives begins with our efforts to ensure that our environment is clean and that whatever we take is not dangerous to our health. Therefore, right from the homesteads people should exercise due care in ensuring that all waste material are properly disposed (Jensen and Steven 165). People should try as much as possible to ensure that what they use in the houses are non-toxic and they are also disposed properly in away that this substances will not get their way into the sewerage system. On top of that, those substances and commodities that are non-degradable should not be disposed in a manner that they w ill end up in the sewerage system because they will hinder the treatment of the sewer. Self restraint should be exercised by people to reduce or completely eliminate the littering of water bodies, while at the same time people should be encouraged to use products that do not pose a threat to the environment. Conclusion Water is a very important resource that is used in every sector of the economy besides supporting life of every living thing. Unfortunately, this important resource is prone to very many kinds of pollution which makes it a threat to the very lives that it is supposed to protect. Furthermore, water pollution has far reaching effects that end up touching almost every aspect of the ecosystem. It is therefore, paramount that efforts are made towards reducing water pollution because it is possible to eliminate water pollution hence boosting health of the whole society. Calow, Peter P. Handbook of Environmental Risk Assessment and Management. Hoboken: John Wiley and Sons, 2009. Print. Chiras, Daniel D. Environmental Science. Sudbury: Jones and Bartlett Learning, 2009. Print. Copeland, Claudia. Water Pollution Issues and Development. New York: Nova Publishers, 2008. Print. Hill, Marquita K. Understanding Environmental Pollution. Cambridge: Cambridge University press, 2010. Print. Jensen, Clayne R. and Steven Guthrie. Outdoor Recreation in America. Champaign: Human Kinetics, 2006. Print. Merchant, Carolyn. American Environmental History: An Introduction. New York: Columbia University Press, 2007. Print. Miller, Tyler G. and Scott Spoolman. Environmental Science. Stanford: Cengage Learning, 2010. Print. Sengar, Dharmendra S. Environmental Law. New Delhi: PHI Learning Pvt. Ltd, 2007. Print.

Professional Business Report Essay Example | Topics and Well Written Essays - 1250 words - 1

Professional Business Report - Essay Example Certain topics in different business courses are primarily important as far as the business world is concerned. This paper explores three key topics that are essentially influential in the business and professional setting. The first topic of focus is the 7Cs. The 7Cs stand for cash, customers, culture/coworkers, change, clock, cooperation, and communication. This topic is essential because it covers the most critical factors that drive business success. Business enterprises deal with the outlined factors on a daily basis. To start with, business enterprises and entrepreneurial ventures operate under profit motives. The bid to earn maximum revenues, minimize operational costs, and make high constitute the simplest goals and objectives pursued by businesses. The cash factor, therefore, fosters the understanding of business dynamics especially in regards to financial goals, decision-making, and management. The customer is an important party in the business world. The success of any given enterprise depends on the extent to which customers’ interests are met. At the same time, an enterprise cannot base its success on markets without accounting for the welfare of the consumer. In this respect, the customer is the primary driver of the business world. Even with high quality and affordable products and/or services, an organization cannot perform without selling and doing business with consumers. This lesson is critical because individual going into the business world must understand the importance of customers or consumers in the business world. The third component in the 7Cs accounts for culture/coworkers. The business world cannot do without these two fundamental aspects. In today’s business world, cultural diversity is the order of the day. Globalization and liberalization of both trade and commerce has increasingly converted the world into a highly